A Roanoke reawakening: Regional revitalization strategies gain traction


“The opportunity for Roanoke is greater now than it has been in quite some time,” says John Hull, executive director of the Roanoke Regional Partnership.

Thanks to forward-thinking investments in infrastructure, strategic planning for revitalization and a marketing approach that touts the area’s outdoor amenities, the Roanoke Valley is seeing sizable investments made by companies with existing operations as well as many from outside the region, Hull says.

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